WhatsApp Image 2024-07-09 at 11.38.59_962205e9

MANDELA DAY REFRAMED –

With the launch of One to One’s Mandela Month Business
Alliance Initiative

Nelson Mandela inspired action. Become part of Nelson Mandela’s home-grown legacy.

“Overcoming poverty is not a task of charity, it is an act of justice.”

– Nelson Rolihlahla Mandela

Introduction

Mandela Day provides a unique opportunity for sectors to unite in creating value that reflects Nelson Mandela’s enduring legacy. Value-shared collaborations between companies and NGOs can align missions and bring real community benefits. As a leader in last-mile healthcare, One to One Africa advocates harnessing and leveraging the potential provided by Mandela Day, through our inaugural Mandela Month Business Alliance Initiative Programme.

How does the programme work?

Businesses often believe their contribution to development is limited to cash donations or CSR interventions, which are helpful but are not the only options available to them. We argue that a well-crafted collaboration can equally benefit both organisations and positively impact the community too. How?

Resource Pooling: Both Companies and NGOs have access to financial resources, skilled personnel, and networks that can significantly amplify the impact of NGO initiatives. By collaborating, they can pool resources to create a more substantial and sustainable community change, while still offering all parties value.
Increased Reach: Both Companies and NGOs can help each other extend their reach by leveraging their marketing and communication channels to raise awareness about the causes they support. This broader reach attracts more volunteers, donations, public support, and public awareness.

Long-term benefits for the Company Partner include:

Improve Brand Image: Collaborations can generate shared value, benefiting both the business and the community. Companies cultivate a stronger, more positive brand image and a motivated workforce, while NGOs receive the necessary support to further their missions.
Secure New Innovations: Collaboration can lead to new and innovative solutions to social issues, combining the strengths and creativity of both sectors. This can result in scalable and replicable models that benefit a broader audience and may foster a new product or service that may directly benefit the company’s bottom line.
Stabilise Local Operating Environment: NGOs often possess deep insights into the specific needs and challenges of local communities. Collaborative efforts can lead to more impactful solutions that are both relevant and sustainable for the communities served.
Build Brand Reputation: Active involvement in community service enhances a company’s reputation, demonstrating its commitment to social responsibility and ethical practices. This positive public perception can increase customer loyalty, differentiate the brand, and improve its market position.
Boost Employee Engagement and Morale: Participating in meaningful community service projects can boost employee morale, satisfaction, and loyalty. Employees often feel proud to work for companies that prioritize social good, leading to higher levels of engagement and productivity.

This Mandela Day, One to One Africa requires the following items. These items can be attained in varied ways (see Levels of Participation).

ITEM	TEAM	QTY	COST	TOTAL
Samsung A04e – includes charger, screen protector, case	Health Ambassadors	10	2 000,00	20 000,00
Uniform (Boots, Jacket, t-shirt, bag)	Health Ambassadors	10	2 800,00	28,000
Hi-Tec Boots – New Altitude Base Camp	Mobile Clinic	6	1 000,00	6 000,00
Jackets – branded with OTOA Logo	Mobile Clinic	6	1 000,00	6000,00
T-shirts – branded with the OTOA Logo	Mobile Clinic	12	220,00	2 640,00
BP Machine (wrist M – Sanitas wrist blood pressure monitor	Mentor Mothers	30	399,00	11 970,00
MM Scale (UC321 Model) – Charder MS7301 250KG digital scale	Mentor Mothers	30	2 159,95	64 798,50
Glucometers – Vivachek Ino	Mentor Mothers	2	110,00	220,00
Bags for MMs (KWay 24L)	Mentor Mothers	30	579,00	17 370,00
Gummy Vites	Mentor Mothers	100	98,30	9 830,00
Seeds (Beetroot, Cabbage, Carrots, Swiss Chard)	Malnourished Children	1000	150,00	15000

Download the List

Levels of Participation

To facilitate meaningful and impactful involvement, we have established various levels of participation. Each level offers unique opportunities for companies to mutually benefit, and create a lasting impact in alignment with Mandela’s values and vision.

SILVER PARTNER – Social Commitment

Contribution as a donation to buy resources required (as listed above), or to provide a barter value, to a minimum value of 5K, and a maximum value of 30K.

Benefits:

Recognition on One to One Africa’s website and social media platform as a Mandela Month Business Alliance Initiative Programme Partner, and will be honoured in the closing Campaign PR release.

Example Activities:

Organising a company-wide fundraising day in support of OTOA’s work.
Donating essential supplies (as listed above) as part of a barter, minimum value of 5K.

GOLD PARTNER: Shared-Value Commitment

Provide a more substantial contribution of resources as part of a barter, or financial support, at a minimum of 30K+.

Benefits:

Enhanced recognition on One to One Africa’s website, and social media platforms, listed as a Programme Partner and honoured in the closing Campaign PR release.
For donations/or barters over 50K, we will also list you on the site as a Funding Partner, and send out a personalised PR featuring the partnership.

Example Activities:

Organising a company-wide fundraising event or sponsorship, such as a percentage of sales raised will go to One to One Africa, in support of OTOA’s work, to the minimum value of 30K.
Donating essential supplies (as listed above) as part of a barter, minimum value of 30K.

PLATINUM PARTNER: Innovation Commitment

Make a cash donation, or provide barter value to the value of 50K. And commit to,

Significant Investment: Provide substantial resources, financial support, and leadership in planning, executing, and promoting innovation. Leverage One to One Africa’s (OTOA) programming expertise to develop a new product line aimed at benefiting the Bottom of the Pyramid (BOP) market, which will also enhance OTOA’s programme outcomes.
Long-term Partnership: Commit to a sustained collaboration beyond Mandela Month to ensure continuous impact and innovation.

Benefits:

Enhanced recognition on One to One Africa’s website, and social media platforms, listed as a Programme Partner and listed as a programme participant on the closing Campaign PR release.
Prominent Recognition: Gain high visibility across all One to One Africa’s communication channels, including featured stories and case studies that highlight the partnership’s impact. This includes being listed on the site as an Innovation Partner, and we will send out personalised PR featuring the partnership.
Co-Branding Opportunities: Engage in co-branding initiatives and events, enhancing visibility and demonstrating the partnership’s commitment to social innovation.
Strategic Alignment: Participate in strategic partnership meetings to align corporate goals with impactful NGO projects, ensuring both entities achieve their mission-driven objectives.

Example Activities:

(Product): Leverage One to One Africa’s (OTOA) programming expertise to develop a new product line aimed at benefiting the Bottom of the Pyramid (BOP) market, which will also enhance OTOA’s program outcomes.
(Service): Provide expertise in research and development to create innovative services that address the specific needs of the BOP market, which will also enhance OTOA’s program outcomes.

Let’s COLLAB

By participating at any of these levels, companies can significantly contribute to social progress, honour Mandela’s legacy, and foster a culture of shared value and community engagement. This involvement not only benefits the communities served but also enhances the company’s reputation, boosts employee satisfaction, and ensures long-term success.

Through the Mandela Month Business Alliance Initiative, or by creating your version of this program anywhere in the world, you will foster collaborations between people in need, NGOs, and local businesses. These collaborations can lead to lasting improvements in healthcare, education, and economic empowerment. This approach not only benefits the communities served but also enhances your company’s reputation, boosts employee satisfaction, and ensures long-term success.

Want to COLLAB, Contact us today.

#CollaborateForChange
#InspireAction
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#RealCommunityImpact
#MakeEveryDayMandelaDay
#ItsinOurHands